Screen Writers Bootcamp

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Freelance Writers Wanted: Effective Strategies for Marketing Yourself

An important aspect of being a successful freelance writer includes understanding how to market your abilities. This may not be easy in the beginning but, you can develop a plan you can make changes to as you put it into action. There are tools you should have to help you market your skills. You should know what clients you want to pitch to. Once you have an idea of what is necessary to market yourself you can develop a strategy that will work for you. Here are a few points to think about as you develop your marketing strategy to potential clients.

Show Off Your Best Work with High Quality Writing Samples

Getting yourself out there includes providing potential clients with quality samples of what you can do. You need writing samples that show off your best skills. They can be samples you put together on any subject matter. You need to review which subjects you feel are your strongest writing attributes and use them to your advantage. Depending on which writing jobs you want to apply for, it helps to have 2 or 3 samples per genre or niche. Keep in mind it helps to have a few ready on hand when clients ask for them.

Create a Website to Display Your Talents (Online Portfolio)

Your website is like an online portfolio for clients to view. You can have writing samples here and display other related writing talents. For certain writing jobs this can give you a great advantage. For instance, if you are applying for a writing job that asks for web content, you can display your expertise in being able to provide quality copy for an online audience. You can get an idea of how your website should look if you research other sites of established freelance writers. You may want to have contact information and testimonials as well. Your site should help clients feel they want to work with you. They should be impressed with your content.


Pitch your services

You should be able to learn if clients have worked with freelancers in the past and what skills they look for in a good freelance writer. This will help you know how to pitch your services and develop a winning proposal.

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