An important aspect of being a successful freelance writer includes understanding how to market your abilities. This may not be easy in the beginning but, you can develop a plan you can make changes to as you put it into action. There are tools you should have to help you market your skills. You should know what clients you want to pitch to. Once you have an idea of what is necessary to market yourself you can develop a strategy that will work for you. Here are a few points to think about as you develop your marketing strategy to potential clients.
Getting yourself out there includes providing potential clients with quality samples of what you can do. You need writing samples that show off your best skills. They can be samples you put together on any subject matter. You need to review which subjects you feel are your strongest writing attributes and use them to your advantage. Depending on which writing jobs you want to apply for, it helps to have 2 or 3 samples per genre or niche. Keep in mind it helps to have a few ready on hand when clients ask for them.
Your website is like an online portfolio for clients to view. You can have writing samples here and display other related writing talents. For certain writing jobs this can give you a great advantage. For instance, if you are applying for a writing job that asks for web content, you can display your expertise in being able to provide quality copy for an online audience. You can get an idea of how your website should look if you research other sites of established freelance writers. You may want to have contact information and testimonials as well. Your site should help clients feel they want to work with you. They should be impressed with your content.
There are various websites for freelancers to apply for writing jobs. But, you don’t want to waste your time or your talents applying for jobs on bogus sites. Reputable sites will offer great tips for writers on how to get noticed. You will have a good selection of writing jobs to apply for and you will learn about different clients and what they want. Reputable sites will have job postings that update regularly with clients you can contact.
Sometimes you don’t have to wait for clients to come to you if you apply to job. You can go the local route and get connected with small businesses, the local paper, and even colleges and universities about writing opportunities. Be creative as this can help you land other work in the future. You could offer to create a brochure, newsletter or website content for a worthy cause
There are online communities where freelance writers get together and share their experiences. You can learn about what you should do and what to avoid based on experience of other writers. Networking is important for freelancers as a number of legitimate job leads are learned this way.
You should be able to learn if clients have worked with freelancers in the past and what skills they look for in a good freelance writer. This will help you know how to pitch your services and develop a winning proposal.
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