What Are the Average Freelance Copywriter Rates Today?

This is a question that many freelance copywriters are asking. However, the answer isn't always definitive. Many freelancers just starting out are trying to get their foot in the door of any company that will have them, which means they may not always be working to their worth. However, charging too low of a wage, is not only robbing them of making a decent living, but it makes it harder for other professionals to charge what they want and get it. Check out the following advice we have put together to better gauge a working-wage.

Expertise Level

If you are clearly an expert in the field of copy you are writing about, then you can expect your rates to be higher. Studies show that most freelancers can expect around $50 per/hour, if they are talented and knowledgeable about their task. However, to get these higher paying jobs, you will have to have proven skills, ie samples of your work and proof of your skills.

Determining Rates by the Hour

This can be as frustrating and as tricky as writing the copy. Charging a client by the hour is best when you are;

• unclear about the objectives of the project
• unsure how long it will take to complete
• anticipating the client may need or want a number of changes

Charging by the hour is one way to ensure you won't put in a lot of time and not receive any compensation for it.

Minimum Hourly Billing

It is best to charge the client for a minimum of hours and not by half-hour increments. Sure a business meeting may only last for an hour, but charging for 2 to 4 minimum, covers your time spent in preparation, travel time, phone calls and even missed calls you have to make up for after the client has left.

Project Pricing

If you have a well-defined project in front of you, consider charging for your time as a whole. The benefits of doing this is the client will view you as an expert in your field, not as just an employee or hired-hand. Most clients also prefer the predictability that pricing by the project offers, plus you will make more money once you are well-practiced and proficient at being a copywriter.

Being a freelance copywriter is an excellent career to have. Follow these tips and suggestions for getting that working-wage so you can, not only enjoy your job, put make a decent living doing what you love.